I am on an endless mission to find the perfect foundation. What is perfect? Oh you know, medium to full coverage (buildable), matches my skintone, doesn’t look cakey, doesn’t oxidize, lasts at least 8 hours, and mattifies my oily face. I don’t ask for a lot right?
Revlon ColorStay in the oily/combination formulation has been the closest I have gotten to this goal. The problem is I can never find the right shade. My latest one is too dark because I bought it during the summer when I had a “tan”. And it oxidizes. I look like I got an orange spray tan. Recently I went searching and swatching and came across Tarte’s Amazonian Clay 12hr Foundation. The $38 dollar tag versus my trusty ColorStay’s $9.99 kept me away, but around the same time Sephora sent a $15 gift card to Beauty Insiders. This was destiny’s way of telling me it was time.
Tarte’s website claims the following
Product Performance: Achieve flawless skin that looks healthy and natural. This supremely blendable, buildable and full coverage formula delivers up to 12 hours of satin-matte coverage with a weightless texture. Reduce the appearance of pores, discolorations and imperfections and ensure a perfectly flawless complexion every time with this best seller.
Powered By: Amazonian clay: This nutrient-rich, multitasking and total-skin-balancing clay reduces dryness and flakiness, improves skin clarity, elasticity, firmness, and texture while removing oil from the skin's surface for smooth application and wear
Formulated without: Parabens, mineral oil, phthalates, sodium lauryl sulfate, synthetic fragrance
Let’s look at the keywords in that paragraph:
- looks natural
- buildable
- full coverage
- 12 hours
- satin-matte
- reduces appearance of pores
If we were playing bingo with my opening paragraph, well, BINGO! Off to Sephora I go! After some awesome help from the girl working there, we picked up Light Medium. I probably should have gotten medium since this has pink undertones but I can make it work. This foundation comes in 8 shades. Packaging is a brown squeeze tube with a hella cute “wood” cap wide enough to stand. You don’t have to touch the product or waste any by pouring. Just squeeze a bit and go. Yay for good packaging!
So does it live up to those claims?